BEER HUGO

The History

The origins of Hugo cocktail (by Michele Marzella): “The paternity of the Hugo cocktail is debated. What is known for sure is that it comes from Trentino-Südtirol, where mountain lodges used delicious local elderflower liqueurs to mix an "aromatic" alternative to the classic spritz.” 

We have decided to pay homage to this modern best seller with a new interpretation.

Baladin beer cocktails come from the idea of making classic cocktails using craft beer, whose aromatic characteristics are ideal to respectfully reinterpret their recipes. Baladin pubs and restaurants have long been offering some “twists on classics” to customers who like cocktails. Their success has spurred Teo's desire to create a range of drinks that are ready for every occasion: at a bar or pub table, or comfortably sitting on your couch at home. What makes them unique is not only the use of beer, but also of spirits where the alcohol has been distilled from beer. The idea originally came up to give new life to the beer left in our stocks because of the lockdown, but it actually pushed the Baladin philosophy even further in its effort to create a short and controlled supply chain. For our Beer Hugo, the beer we have chosen is Isaac di Baladin, because of the fresh citrus notes given by the citrus fruit from southern Italy used in its recipe.

To make sure that the Baladin beer cocktails are as drinker-friendly as possible, they are available in cans with easy-open ends, which makes it really easy to pour them. The same can, previously cooled, can also be used to sip the cocktail straight from it, or with a straw.