BEER AMERICANO

The History

The origins of Americano (by Michele Marzella): “Americano: the aperitif loved by Italians for its bitter-sweet balance and the many stories behind the origin of its name. For some, it means drinking “American-style”; for others, it is the drink that pays homage to the “American” giant: Primo Carnera. We like the Piedmontese interpretation: americano from “amaricà”, the local dialect word meaning ‘to add bitterness’.”

Taking inspiration from this story of local pride, we have come up with Beer Americano, where beer, with its elegant bitter character, becomes the co-protagonist of a historical cocktail.

Baladin beer cocktails come from the idea of making classic cocktails using craft beer, whose aromatic characteristics are ideal to respectfully reinterpret their recipes. Baladin pubs and restaurants have long been offering some “twists on classics” to customers who like cocktails. Their success has spurred Teo's desire to create a range of drinks that are ready for every occasion: at a bar or pub table, or comfortably sitting on your couch at home. What makes them unique is not only the use of beer, but also of spirits where the alcohol has been distilled from beer. The idea originally came up to give new life to the beer left in our stocks because of the lockdown, but it actually pushed the Baladin philosophy even further in its effort to create a short and controlled supply chain. Thanks to Beer Americano, we have started a fruitful cooperation with the Affini group by Davide Pinto and the amazing bartender Michele Marzella. We contacted them to ask if we could use their “Nuvolari” cocktail in our recipe, which Teo loves for its notes of myrtle-leaf orange. During our meetings, we discovered an incredible creative affinity which made it all the more natural to work together on this beer cocktail. 

To make sure that the Baladin beer cocktails are as drinker-friendly as possible, they are available in cans with easy-open ends, which makes it really easy to pour them. The same can, previously cooled, can also be used to sip the cocktail straight from it, or with a straw.